Custom Tracking

One of our products, myReevoo Analytics, allows our clients to gauge what value Reevoo adds to their business via the visualisation of a number of metrics: publish rate, reviews collected, emails sent, conversion uplift, propensity impact, click through rate and time on site uplift.

Some of these metrics are fed by a number of tracking events that trigger automatically by our badges and embedded reviews widgets as users interact with them. When our clients implement badges and embedded reviews on their websites using our ready-made web-components, nothing else needs to be done in order to have the tracking data sent to Reevoo.

Some other metrics needs to be tracked via custom JavaScript events you will need to integrate in your site (namely, "Purchase" and "Propensity to Buy" events).

Customers who prefer not to use our ready-made widgets to display badges and embedded reviews, and instead integrate directly with our APIs, will not benefit from the in-built tracking functionality offered by our web-components. Unless you implement your own custom tracking functionality, most of the metrics offered by myReevoo Analytics will not be available to you.

What We Track and Why We Track It

We want to give consumers the information they want easily. In order to do this, we need to understand how consumers behave when using Reevoo’s services. To do this, we track information on what users do and don’t use. This involves click tracking of Reevoo content.

Every consumer has a different way of using your website. We want to make sure that consumers can use Reevoo’s services, irrespective of their browser or device. We test out new features on a representative sample of devices and browsers to ensure compatibility. To determine what a “representative sample” is, we track information on what browsers and devices your consumers are using. We also track error messages, so we can investigate issues and fix them for the future.

We need to be able to show our clients that our services are valuable to them. For example, our clients often come to us to help increase sales, or the time consumers spend on their website. In order to prove that we do this, we track information on how long users spend reading reviews. We also track occasions when consumers go on to purchase products and services having read our reviews.

We want to make sure our services are being used honestly. Trust is fundamental to Reevoo’s business, and if companies are hiding bad reviews or changing scores we need to do something about it. To ensure our services are being used correctly, we track information on requests for badges and reviews.

We do not track any information that is linked to an individual, such as a name or address. When you first visit a Reevoo enabled site consumers are assigned a unique identifier, and everything we track uses this identifier only.

What We Do With The Information

We store tracking data securely in our database, usually in an aggregated form. The tracking data we collect powers your myReevoo Analytics dashboard. Our clients also have access to this information for their own analysis.

Reevoo does not sell tracking information to anyone. We may share your information with the owner of the website you visited.

We do not use tracking information to filter what you see from our services.